Curriculum Vitae

Fields of Interest

Employment

Principal Scientist, Pandora, 2015-present.

Adjunct Professor, School of Information, UC Berkeley, 2015-present.

Senior Staff Research Scientist, Google, 2012-2015.

Principal Research Scientist, Yahoo! Research, 2007-2012.

Arizona Public Service Professor of Economics, University of Arizona, 2006-2009.

Faculty Research Fellow, National Bureau of Economic Research, 2001-2009.

Associate Professor of Economics, University of Arizona, 2001-2006.

Assistant Professor of Economics, Vanderbilt University, 1996-2001.

Visiting Positions

Visiting Professor, Munich Graduate School of Economics, May 2014.

Visiting Professor, Kiev School of Economics, April 2009.

Visiting Professor, European University Institute, May 2008.

Visiting Scholar, University of Copenhagen, September 2007.

Visiting Assistant Professor of Management and Strategy, Kellogg School of Management, Northwestern University, 2000-01.

Visiting Scholar, Kellogg School of Management, Northwestern University, 1999-2000.

Education


Massachusetts Institute of Technology, Ph.D., Economics, 1996.
Princeton University, A.B., Astrophysical Sciences, magna cum laude, 1991.

Publications

  1. Garrett A. Johnson, Randall A. Lewis, and David H. Reiley, "When Less is More: Data and Power in Advertising Experiments." Marketing Science, forthcoming. Read the abstract. Download the manuscript.
  2. Randall Lewis, Justin M. Rao, and David H. Reiley, "Measuring the Effects of Advertising: The Digital Frontier." Economic Analysis of the Digital Economy, Avi Goldfarb, Shane M. Greenstein, and Catherine E. Tucker, Editors, The University of Chicago Press, 2015, pp.191-218. Read the abstract. Download the manuscript.
  3. Ryan Johnson, David H. Reiley, and Carlos Munoz, "'The War for the Fare': How Driver Compensation Affects Bus System Performance." Economic Inquiry, 2015, Vol. 53, Issue 3, pp. 235-266. Read the abstract. Download the manuscript.
  4. David H. Reiley, "The Lab and the Field: Empirical and Experimental Economics." Handbook of Experimental Economic Methadology, Guillaume Frechette and Andrew Schotter, Editors, Oxford University Press, 2015, pp. 407-419. Read the abstract. Download the manuscript.
  5. Randall A. Lewis and David H. Reiley, "Online Ads and Offline Sales: Measuring the Effects of Online Advertising via a Controlled Experiment on Yahoo!" Quantitative Marketing and Economics, 2014, Vol. 12, Issue 3, pp 235-266. Read the abstract. Download the manuscript.
  6. Randall A. Lewis and David H. Reiley, "Advertising Especially Influences Older Users: How Field Experiments Can Improve Measurement and Targeting." Review of Industrial Organization, 2014, vol. 44, issue 2 pp.147-159. Read the abstract. Download the manuscript. Download the supporting online materials.
  7. Randall A. Lewis and David H. Reiley, "Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior." 14th ACM Conference on Electronic Commerce, June 2013. EC 2013:639-656.Read the abstract. Download the manuscript. Download the Supplementary Appendix.
  8. David H. Reiley and Sean Gray, "Measuring the Benefits to Sniping on eBay: Evidence from a Field Experiment." Journal of Economics and zManagement, July 2013, Vol. 9, No. 2, 137-152. Read the abstract. Download the manuscript.
  9. Justin M. Rao and David H. Reiley, "The Economics of Spam: Externalities, Market Institutions, and Strategic Games." Journal of Economic Perspectives, 2012 vol.26 no.3 pp. 87-110. Read the abstract. Download the manuscript.
  10. Panagiotis Papadimitriou, Hector Garcia-Molina, Prabhakar Krishnamurthy, Randall A. Lewis, and David H. Reiley, "Display Advertising Impact: Search Lift and Social Influence." Proceedings of the 17th ACM SIGKDD Conference on Knowledge Discovery and Data Mining [KDD'11], 2011 pp.1019-1027. Read the abstract. Download the manuscript.
  11. Randall Lewis A., Justin M. Rao, and David H. Reiley, "Here, There, and Everywhere: Correlated Online Behaviors Can Lead to Overestimates of the Effects of Advertising." Proceedings of the 20th ACM International World Wide Web Conference (WWW20) 2011, pp.157-166. Read the abstract. Download the manuscript.
  12. Subhasish Dugar, Haimanti Bhattacharya, and David Reiley "Can't Buy Me Love? A Field Experiment Exploring the Trade-off Between Income and Caste-Status in an Indian Matrimonial Market." Economic Inquiry , 2012, vol. 50, no.2, pp. 534-550. Read the abstract. Download the manuscript.
  13. David H. Reiley, Sai-Ming Li, and Randall A. Lewis, "Northern Exposure: A Field Experiment Measuring Externalities Between Search Advertisements." Proceedings of the 11th ACM Conference on Electronic Commerce (EC-2010), David C. Parkes, Chrysanthos Dellarocas, and Moshe Tennenholtz, eds., pp. 297-304. Read the abstract. Download the manuscript.
  14. Steven D. Levitt, John A. List, and David H. Reiley, "What Happens in the Field Stays in the Field: Professionals Do Not Play Minimax in Laboratory Experiments." Econometrica, 2010, vol. 78, no.3, pp. 1413-1434. Read the abstract. Download the manuscript. Download the Supplementary Data Appendix.
  15. Avinash Dixit, Susan Skeath, and David H. Reiley, Games of Strategy, 3rd edition. New York: W.W. Norton and Company, 2009.
  16. John A. List and David H. Reiley, "Field Experiments." The New Palgrave Dictionary of Economics, Steven N. Durlauf and Lawrence E. Blume, eds., Palgrave Macmillan Publishing, 2008. Read the abstract. Download the manuscript.
  17. David H. Reiley, Michael B. Urbancic, and Mark Walker, "Stripped-down Poker: A Classroom Game to Illustrate Equilibrium Bluffing."Journal of Economic Education, Fall 2008, vol. 39, no. 4, pp. 323-341. Read the abstract. Download the manuscript.
  18. Atin Basuchoudhary, Christopher Metcalf, Kai Pommerenke, David H. Reiley, Christian Rojas, Marzena J. Rostek, and James Stodder, "Price Discrimination and Resale: A Classroom Experiment." Journal of Economic Education, Summer 2008, vol. 39, no. 3, pp. 229-244. Read the abstract. Download the manuscript. Download the Excel workbook for classroom use.
  19. Lisa R. Anderson, Charles A. Holt, and David H. Reiley, "Congestion Pricing and Welfare: An Entry Experiment." Forthcoming, Experimental Methods, Environmental Economics, Todd L. Cherry, Stephan Kroll, and Jason Shogren, eds., Routledge, UK, 2007. Read the abstract. Download the manuscript.
  20. Axel Ockenfels, David H. Reiley, and Abdolkarim Sadrieh, "Online Auctions." in Handbook of Information Systems and Economics, Terrence Hendershott, ed., Elsevier Science, 2007, pp. 571-628. Read the abstract. Download the manuscript.
  21. David Lucking-Reiley, Doug Bryan, Naghi Prasad, and Daniel Reeves, "Pennies from eBay: the Determinants of Price in Online Auctions."Journal of Industrial Economics, June 2007, vol. 55, no. 2, pp. 223-233. Read the abstract. Download the manuscript.
  22. Rama Katkar and David H. Reiley, "Public Versus Secret Reserve Prices in eBay Auctions: Results from a Pokémon Field Experiment." Advances in Economic Analysis and Policy, 2006, Volume 6, Issue 2, Article 7. Read the abstract. Download the manuscript.
  23. David H. Reiley, "Field Experiments on the Effects of Reserve Prices in Auctions: More Magic on the Internet." RAND Journal of Economics, Spring 2006, vol. 37, no. 1, pp. 195-211. Read the abstract. Download the manuscript.
  24. Richard Engelbrecht-Wiggans, John A. List, and David H. Reiley, "Demand Reduction in Multi-unit Auctions with Varying Numbers of Bidders: Theory and Field Experiments." International Economic Review, February 2006, vol. 47, no. 1, pp. 203-231. Read the abstract. Download the manuscript.
  25. Charles H. Mullin and David H. Reiley, "Recombinant Estimation for Normal-Form Games, with Applications to Auctions and Bargaining." Games and Economic Behavior, January 2006, vol. 54, no. 1, pp. 159-182. Read the abstract. Download the manuscript. Download software to implement the estimator.
  26. Keith Brouhle, Jay Corrigan, Rachel Croson, Martin Farnham, Selhan Garip, Luba Habodaszova, Laurie Johnson, Martin Johnson, and David Reiley, "Local Residental Sorting and Public Goods Provision: A Classroom Demonstration." Journal of Economic Education, Fall 2005, vol. 36, no. 4, pp. 332-344. Read the abstract. Download the manuscript. Download the instructor's spreadsheet.
  27. Richard Engelbrecht-Wiggans, John A. List, and David H. Reiley, "Demand Reduction in Multiunit Auctions: Reply." American Economic Review, March 2005, vol. 95, no.1, pp. 472-476. Read the abstract. Download the manuscript.
  28. David H. Reiley, "Experimental Evidence on the Endogenous Entry of Bidders in Internet Auctions." Experimental Business Research, Volume 2: Economic and Managerial Perspectives, Amnon Rapoport and Rami Zwick, eds., Kluwer Academic Publishers: Norwell, MA, and Dordrect, The Netherlands, 2005, pp 103-121. Read the abstract. Download the manuscript.
  29. John A. List and David Lucking-Reiley, "Bidding Behavior and Decision Costs in Field Experiments." Economic Inquiry, October 2002, vol. 40, no. 44, pp. 611-619. Read the abstract. Download the manuscript.
  30. John A. List and David Lucking-Reiley, "The Effects of Seed Money and Refunds on Charitable Giving: Experimental Evidence from a University Capital Campaign." Journal of Political Economy, February 2002, vol. 110, no. 8, pp. 215-233. Read the abstract. Download the manuscript.
  31. David Lucking-Reiley and Daniel F. Spulber, "Business-to-Business Electronic Commerce." Journal of Economic Perspectives, Winter 2001, vol. 15, no. 1, pp. 55-68. Read the abstract. Download the manuscript.
  32. David Lucking-Reiley, "Auctions on the Internet: What's Being Auctioned, and How?" Journal of Industrial Economics, September 2000, vol. 48, no. 3, pp. 227-252. Read the abstract. Download the manuscript.
  33. John A. List and David Lucking-Reiley, "Demand Reduction in Multi-Unit Auctions: Evidence from a Sportscard Field Experiment." American Economic Review, September 2000, vol. 90, no. 4, pp. 961-972. Read the abstract. Download the experimental instructions. Download the manuscript.
  34. David Lucking-Reiley, "Vickrey Auctions in Practice: From Nineteenth-Century Philately to Twenty-First-Century E-Commerce." Journal of Economic Perspectives, Summer 2000, vol. 14, no. 3, pp. 183-192. Read the abstract. Download the manuscript.
  35. David Lucking-Reiley, "Using Field Experiments to Test Equivalence Between Auction Formats: Magic on the Internet." American Economic Review, December 1999, vol. 89, no. 5, pp.1063-1080. Read the abstract. Download the experimental instructions. Download the manuscript.
  36. Ernst R. Berndt, Linda T. Bui, David Lucking-Reiley, and Glen L. Urban, "The Roles of Price, Quality, and Marketing in the Growth and Composition of the Antiulcer Drug Market." The Economics of New Goods (NBER Studies in Income and Wealth, vol. 58), Robert Gordon and Timothy Bresnahan, eds., Chicago: University of Chicago Press, 1997, pp. 277-322.
  37. Ernst R. Berndt, Linda T. Bui, David H. Reiley, and Glen L. Urban, "Information, Marketing and Pricing in the U.S. Antiulcer Drug Market." American Economic Review, May 1995, vol. 85, no. 2 (Papers and Proceedings).

Working Papers

"Measuing Consumer Sensitivity to Audio Advertising: A Field Experiment on Pandora Internet Radio" (with Nickolai M. Riabov). Read the abstract. Download the manuscript. Last revised: March 2017.

"Round Giving: A Field Experiment on Suggested Charitable Donation Amounts in Public Television" (with Anya Samek). Read the abstract. Download the manuscript. Last revised: April 2017.

"Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness" (with Garrett A. Johnson and Randall A. Lewis). Read the abstract. Download the manuscript. Last revised: June 2016.

"Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition" (with Randall A. Lewis and Taylor A. Schreiner). Read the abstract. Download the manuscript. Last revised: March 2011.

"Checking Out Temptation: A Natural Experiment with Purchases at the Grocery Register" (with Daniel Houser and Michael B. Urbancic). Read the abstract. Download the manuscript. Last revised: August 2007.

"Classroom Experiments on the Internet" (with Charles A. Holt and Susan K. Laury). Read the abstract. Download the manuscript. Last revised: January 2001.

Awards

Grants

Presentations

Professional Service and Affiliations

Senior Program Committee, ACM Conference on Electronic Commerce, 2011.

Teacher (with Avinash Dixit), AEA Continuing-Education Course in Game Theory2011.

Co-Editor (for Field Experiments), Economic Inquiry, 2007-present.

Editorial Board, B.E. Journals in Economic Analysis and Policy, 2006-present.

Editorial Board, Experimental Economics, 2002-present.

Adviser, University of Arizona Economics Society, 2003-9.

Vice President for Information, Economic Science Association, 2000-2008.

President, Society of Economic Educators, 2006-7.

Organizer, ESA North American Regional Meeting (180 participants), 2006.

Organizer, NSF Workshop on Classroom Experiments, 2003, 2005.

Program Committee, Japanese-American Frontiers of Science Conference, National Academy of Sciences, 2004-2005.

Panelist, Human and Social Dynamics initiative, National Science Foundation, 2004.

Organizer, Eller College Electronic Commerce Workshop, 2002-2004.

Panelist, Information Technology Research interdisciplinary initiative, National Science Foundation, 2001.

Member, American Economic Association.

Referee for Science, Proceedings of the National Academy of Sciences, National Science Foundation, American Economic Review, Journal of Political Economy, RAND Journal of Economics, Management Science, Economic Journal, Review of Economics and Statistics, Journal of Industrial Economics,Games and Economic Behavior, Research Grants Council of Hong Kong, B.E. Journals in Economic Analysis and Policy, Journal of Economic Theory, Experimental Economics, Journal of Economic Education, European Journal of Operations Research, Journal of Economic Behavior and Organization, Economic Theory, Southern Economic Journal, Electronic Commerce Research, Journal of Information Technology Management, American Law and Economics Review, Journal of Environmental Economics and Management, Journal of Business, Production Operations and Management, and International Journal of Retail, Distribution and Consumer Research.

Other Activities and Interests

Founder and President, PGSS Alumni Association.

The Pennsylvania Governor's Schools of Excellence provided advanced educational experiences for high school students for decades, until the state cut them from the budget in 2009. My experience as a student at the Pennsylvania Governor's School for the Sciences (PGSS) in 1986 was one of the greatest experiences of my life. The Alumni Association is organizing the alumni towards the goal of restoring the school. This is the only educational institution I've ever been associated with where all the students were excited to learn and all the teachers were excited to teach.

Board of advisers, Magic, Palo Alto, CA.

Magic is a residential community (I lived there 2007-2009) where people think deeply about how to improve their own lives as well as the lives of others. They believe it is important to question all assumptions, particularly those we make about what we want in life. They propose the concept of "valuescience," using scientific principles to help us figure out what we really want, and how to get it.

Annual participation in the IAP Mystery Hunt at MIT.

The Mystery Hunt is probably the most elaborate puzzle-solving event in the world. Each year, I compete with a team to solve puzzles that lead to clues to the location of a coin hidden somewhere on campus. The puzzles are highly challenging and diverse. I captained the winning team in 1995, which led to the honor of organizing the 1996 Hunt. I also had the privilege of participating on the winning team in 2005, but declined the opportunity to write puzzles for 2006.

Bassist, Princeton University Orchestra, MIT Symphony, Vanderbilt University Orchestra, and University of Arizona Symphony.

Chair,Community Service Committee, Princeton Class of 1991 Tenth Reunion.



This document last updated 9 March 2012.